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	<title>Bouv&#039;s Blog &#187; pre</title>
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	<description>The Rants &#38; Pomp of an American Mutt</description>
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		<title>iPhone: The Palm Pre is here. *Yawn* &#8211; for how long?</title>
		<link>http://www.jcbouvier.com/2009/06/iphone-the-palm-pre-is-here-yawn-for-how-long/</link>
		<comments>http://www.jcbouvier.com/2009/06/iphone-the-palm-pre-is-here-yawn-for-how-long/#comments</comments>
		<pubDate>Sat, 06 Jun 2009 08:07:01 +0000</pubDate>
		<dc:creator>J.C.</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<description><![CDATA[Ok, I've been reading every damn post, article, tweet, and blog post re: PALMs new Pre smartphone. And have come to the conclusion that the Pre will not be an iPhone killer out of the gate. Here are my reasons:]]></description>
			<content:encoded><![CDATA[<div id="attachment_551" class="wp-caption alignleft" style="width: 279px"><img class="size-medium wp-image-551" title="picture-18" src="http://www.jcbouvier.com/wp-content/uploads/picture-18-269x300.png" alt="Palm sent the folks who signed up to win a Pre an email letting them know they could buy it." width="269" height="300" /><p class="wp-caption-text">Palm sent the folks who signed up to win a Pre an email letting them know they could buy it.</p></div>
<p>UPDATE: <a title="Palm Pre Draws Crowds, but Less Hubbub Than iPhone" href="http://www.nytimes.com/2009/06/08/technology/08palm.html?ref=technology" target="_blank">Here is a link to a NY Times story talking about demand&#8230;</a></p>
<p>Ok, I&#8217;ve been reading every damn note, article, tweet, and <a title="NYT's BITS blog on the Sprint's gambit for business customers with the Pre." href="http://bits.blogs.nytimes.com/2009/06/05/sprint-wants-to-lure-business-customers-with-pre/?scp=1&amp;sq=pre&amp;st=cse" target="_blank">blog post</a> re: PALMs new Pre smartphone. And have come to the conclusion that the Pre will not be an iPhone killer out of the gate. Here are my reasons:</p>
<p>1. The poor battery life will be the deal breaker.<br />
2. People are_not_going to leave Verizon or AT&amp;T for this device.<br />
3. Apple will address the majority of the Pre&#8217;s competitive advantages in the iPhone 3.0 release, likely to hit on 6/8/09.<br />
4. The gambit by Palm to sync the Pre with iTunes will only serve to highlight the Pre&#8217;s shortcomings.<br />
5. By the time Verizion might offer the phone, sometime in 2010, another manufacturer will deliver a more intersting product&#8230;likely APPL.</p>
<p>Sprint&#8217;s decision to allow buyers to avoid paying full retail and take advantage of the instant rebate only at Best Buy stores speaks to another major issue for Sprint/Palm; namely the size and ability of their channel to sell this item through.</p>
<p>I&#8217;ll bet the sales of this device will peak in the next 72 hours never to see the same spike in demand over time&#8230;they&#8217;re simply not enough people who will seek the phone out&#8230;or trust the slickster hawkers at mall kiosks to drop their existing plans to sign up w/Sprint for a smartphone they need to come some $300+ out of pocket for&#8230;and then only to find 20 apps and less than a days useful life in the battery&#8230;it&#8217;s going to take interest over the long tail for this device to catch on&#8230;if it catches on at all.</p>
<p>Anyway, as a former Palm loyalist and gadget hound, I&#8217;m interested to see this device&#8230;if I find myself at the mall and Palm has done its job supplying the aformentioned channel, then maybe I will see it. I&#8217;ll be sure to post an update w/my thoughts on the device itself if I do.</p>
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