A client passed over this Fast Company article whose subject, the renowned architect, William McDonough is described as a “Green Guru Gone Wrong…”…Eeish…He sure gives good PowerPoint though…
While reading the tour de prose of 7,000+ words, the same Machiavellian lesson from my hopped-up twenties as an NLE sales/marketing acolyte appeared: Strong Story can get you incredibly far…Customers/supporters want to be able to feel good when they relate your product/service story back to competitors/friends/coworkers, they want to be able to do that in a way that reinforces their values and makes them feel like they have the upper hand…Ho hum…Too bad about the guru…Hopefully he’ll change the story with results.
